Why Responsive Websites Are a Must in 2020

What is a Responsive Website?

A responsive website utilizes adjustable layers, designs, concepts, and scripts to improve the screen resolution to accommodate the displaying device.

 

Simply put, if you employ a responsive website design on a desktop, it will hold the same receptiveness and functionality on your mobile device.

 

This is due to how a responsive website changes images, text, and video to the screen dimension. It also presents web pages easily accessible.

 

aerial shot of desk with computer phone and tablet

 

How is a Responsive Website Relevant to Business?

The easy solution is that mobile computing is trending upwards. Tablets such as iPads & Galaxy Tablets are extremely prevalent with the younger generations. There is internet in almost all parts of the world and readily available to anyone.

 

Websites that are not responsive will be difficult to comprehend and troublesome to use. Your potential customers are not going to persevere well, or as easily as they could.

 

It has known for some time that web users are not known for having self-control. The ingenious truth is that if your website cannot be seen or managed on a more diminutive screen your mobile bounce rate will soar through the roof.

 

This will have obvious negative repercussions on your business. Costing you capital, new clients and customers, and even placement on search engines. Let’s not overlook your mobile-friendly competitor is just around the turn, stay on your toes.

 

With 67% of consumers recently announcing they are more likely to purchase from a mobile-friendly website, producing one is desirable for any business.

 

Responsive Design? It’s a No Brainer…

It is not just about applying the right scripts, media questions, frameworks, and designs. It is about the design itself, the idea…

 

There are some web designers who believe that outlining for even the smallest screen initially is the right move. Because, if you can get a website to look attractive on a 3.5-inch screen, it is going to be easier to convert on the site with a bigger screen (i.e. desktop/tablet).

 

The other way round can be questionable. Whichever method the creator chooses, the #1 rule of user-first website design still applies, MAKE IT RESPONSIVE!

 

website design brand storming with whiteboard

 

Mobile App vs. Responsive Website

The other alternative is to build a conventional website and a mobile application. Mobile apps make the buying experience much more pleasant and easier with automated payments such as Apple Pay, Google Wallet, and PayPal. They can make even the most complicated websites useful.

 

Mobile apps come with a hefty price tag, but if you have the capital do it!

 

When you do this you are paying for the creation of two sites. Added charges and guidelines are included to distribute an app. You have to make it work on various platforms. Testing takes time and as we all know, time is money.

 

Responsive designs authorize you to have one website that can be reached by anyone online. This implies they reduce business costs, by narrowing this to a singular URL. Mobile apps often demand separate marketing operations.

 

More so, this leads to more resources spent on marketing efforts. Some companies go all the way and have both a mobile app and a responsive website.

 

If your funds are limited, a responsive website is a way forward.

 

Responsive Web Design Puts Users First

The most engaging characteristic of a responsive website is that it puts users’ experience first. This is a cardinal rule of web design. Therefore it puts users first on mobile and desktop computers.

 

Responsive websites do not restrict or limit the usage of anyone, this leads to increased clicks, visits, and hopefully, conversions.

 

Talk to us about a Responsive Website

If you want to study more about responsive websites, and how they can benefit your business, talk to us. We can demonstrate how they work, and how they can help you engage with your target audience.

 

responsive web design planning